Wednesday, 7 March 2012
Pool cards : Melbourne Olympic swimming stadium
From Wikipedia: This pool was the first fully indoor Olympic swimming venue in an Olympic Games and is the only major stadium structure from the 1956 Olympic Games with the facade intact. It is listed on the Victorian Heritage Register.
After redevelopment in the 1980s, the venue became the Melbourne Sports and Entertainment Centre and later The Glass House.
The luxury vehicle manufacturer Lexus bought the naming right to the venue in 2004; as the Lexus Centre, it no longer served as a public stadium, instead being used by the Victorian Institute of Sport and the Collingwood Football Club as a sports administration and training facility.
On 21 November 2009, Collingwood Football Club announced publicly on the official AFL website that Lexus would no longer continue to maintain the rights of naming the centre. Lexus announced in a statement that "the branding exercise had achieved its marketing objectives and was no longer a priority in its marketing strategy", hence ending a six year naming rights deal between Lexus and Collingwood.
In March, 2010, Collingwood announced that Westpac bank was the new naming rights sponsor of the centre.